▼18%
$15.35
Avg. Base Hourly Rate (USD)
/ hour
Avg. Base Hourly Rate (USD)
10%
$12.36
MEDIAN
$15.35
90%
$20.41
The average hourly pay for a Lead Generator is $15.35 in 2025
Hourly Rate
$12 - $20
Bonus
$1k - $17k
Commission
$1k - $9k
Total Pay
$27k - $71k
Is Average Lead Generator Hourly Pay your job title? Find out what you should be paid
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What is the Pay by Experience Level for Lead Generators?
What Do Lead Generators Do?
Find your market worth – how it works:
How do Lead Generators Rate Their Jobs?
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Common Health Benefits for a Lead Generator
Medical
42%
Dental
42%
Vision
29%
None
58%
Gender Breakdown for Lead Generators
Female
77.3%
Male
18.2%
Prefer to self-define
4.5%
This data is based on 22 survey responses. Learn more about the gender pay gap.
FAQs About Lead Generators
What is the highest pay for Lead Generators?
Our data indicates that the highest pay for a Lead Generator is $20.41 / hour
What is the lowest pay for Lead Generators?
Our data indicates that the lowest pay for a Lead Generator is $12.36 / hour
How can Lead Generators increase their salary?
Increasing your pay as a Lead Generator is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Lead Generator that oversees more junior Lead Generators, this experience can increase the likelihood to earn more.