$53,350
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
The average salary for a Lead Generator is $53,350 in 2025
Base Salary
$0 - $53k
Bonus
$0 - $7k
Total Pay
$31k - $72k
Is Average Lead Generator with Business to Business (B2B) Sales Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What Do Lead Generators Do?
Find your market worth – how it works:
Common Health Benefits for a Lead Generator
Medical
71%
Dental
71%
Vision
57%
None
29%
Gender Breakdown for Lead Generators
Female
57.1%
Male
28.6%
Prefer to self-define
14.3%
This data is based on 7 survey responses. Learn more about the gender pay gap.
FAQs About Lead Generators
What is the highest pay for Lead Generators?
Our data indicates that the highest pay for a Lead Generator is $NaN / year
What is the lowest pay for Lead Generators?
Our data indicates that the lowest pay for a Lead Generator is $NaN / year
How can Lead Generators increase their salary?
Increasing your pay as a Lead Generator is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Lead Generator that oversees more junior Lead Generators, this experience can increase the likelihood to earn more.