▲6%
$12.53
Avg. Base Hourly Rate (USD)
/ hour
Avg. Base Hourly Rate (USD)
10%
$10.18
MEDIAN
$12.53
90%
$19.87
The average hourly pay for a Lead Generator is $12.53 in 2025
Hourly Rate
$10 - $20
Bonus
$750 - $20k
Commission
$0 - $800
Total Pay
$22k - $42k
Is Average Entry-Level Lead Generator Hourly Pay your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Lead Generators?
What Do Lead Generators Do?
Lead Generator Tasks
- Cold-call businesses and coordinate appointments with the sales team for follow-up calls.
- Manage and maintain database of potential business leads.
- Maintain an existing call cycle and generate new leads.
- Book demo meetings and pitch product to sales executives.
Find your market worth – how it works:
Common Health Benefits for a Lead Generator
Medical
48%
Dental
33%
Vision
24%
None
52%
Gender Breakdown for Lead Generators
Female
55.0%
Male
45.0%
This data is based on 20 survey responses. Learn more about the gender pay gap.
FAQs About Lead Generators
What is the highest pay for Lead Generators?
Our data indicates that the highest pay for a Lead Generator is $19.87 / hour
What is the lowest pay for Lead Generators?
Our data indicates that the lowest pay for a Lead Generator is $10.18 / hour
How can Lead Generators increase their salary?
Increasing your pay as a Lead Generator is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Lead Generator that oversees more junior Lead Generators, this experience can increase the likelihood to earn more.