▼21%
$18.93
Avg. Base Hourly Rate (USD)
/ hour
Avg. Base Hourly Rate (USD)
10%
$13.26
MEDIAN
$18.93
90%
$25.07
The average hourly pay for a Social Media Specialist is $18.93 in 2025
Hourly Rate
$13 - $25
Bonus
$2k - $4k
Commission
$0 - $1k
Total Pay
$33k - $64k
Is Average Social Media Specialist with Customer Service Skills Hourly Pay your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Specialist
Medical
67%
Dental
67%
Vision
50%
None
33%
Gender Breakdown for Social Media Specialists
Female
86.7%
Male
13.3%
This data is based on 15 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is $25.07 / hour
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is $13.26 / hour
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.