▲5%
$14.99
Avg. Base Hourly Rate (USD)
/ hour
Avg. Base Hourly Rate (USD)
10%
$9.97
MEDIAN
$14.99
90%
$18.27
The average hourly pay for a Social Media Specialist is $14.99 in 2025
Hourly Rate
$10 - $18
Bonus
$0 - $600
Total Pay
$21k - $42k
Is Average Entry-Level Social Media Specialist with Customer Service Skills Hourly Pay your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Find your market worth – how it works:
Common Health Benefits for a Social Media Specialist
Medical
61%
Dental
58%
Vision
48%
None
36%
Gender Breakdown for Social Media Specialists
Female
75.0%
Male
25.0%
This data is based on 24 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is $18.27 / hour
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is $9.97 / hour
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.