Average Social Media Specialist Salary

$52,283
Avg. Base Salary (USD)
10%
$39k
MEDIAN
$52k
90%
$70k

The average salary for a Social Media Specialist is $52,283 in 2025

Base Salary
$39k - $70k
Bonus
$431 - $6k
Profit Sharing
$4 - $20k
Commission
$597 - $6k
Total Pay
$35k - $69k
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How do Social Media Specialists Rate Their Jobs?

3.8 out of 5
(100)
Highly Satisfied
35Reviews
Based on 100 responses, the job of Social Media Specialist has received a job satisfaction rating of 3.82 out of 5. On average, Social Media Specialists are highly satisfied with their job.

FAQs About Social Media Specialists

What is the highest pay for Social Media Specialists?

Our data indicates that the highest pay for a Social Media Specialist is $70k / year

What is the lowest pay for Social Media Specialists?

Our data indicates that the lowest pay for a Social Media Specialist is $39k / year

How can Social Media Specialists increase their salary?

Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.