Avg. Base Salary (USD)
The average salary for a Social Media Specialist is $46,184 in 2025
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What Do Social Media Specialists Do?
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Common Health Benefits for a Social Media Specialist
Gender Breakdown for Social Media Specialists
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists in Houston?
Our data indicates that the highest pay for a Social Media Specialist in Houston is $64k / year
What is the lowest pay for Social Media Specialists in Houston?
Our data indicates that the lowest pay for a Social Media Specialist in Houston is $35k / year
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.