▼15%
$47,425
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$32k
MEDIAN
$47k
90%
$68k
The average salary for a Social Media Manager is $47,425 in 2025
Base Salary
$32k - $68k
Bonus
$197 - $8k
Profit Sharing
$0 - $862
Total Pay
$27k - $68k
Is Average Early-Career Social Media Manager with Web Analytics Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Social Media Managers?
What Do Social Media Managers Do?
Social Media Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Find your market worth – how it works:
Common Health Benefits for a Social Media Manager
Medical
71%
Dental
58%
Vision
53%
None
27%
Gender Breakdown for Social Media Managers
Female
73.1%
Male
26.9%
This data is based on 119 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Managers
What is the highest pay for Social Media Managers?
Our data indicates that the highest pay for a Social Media Manager is $68k / year
What is the lowest pay for Social Media Managers?
Our data indicates that the lowest pay for a Social Media Manager is $32k / year
How can Social Media Managers increase their salary?
Increasing your pay as a Social Media Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Manager that oversees more junior Social Media Managers, this experience can increase the likelihood to earn more.