▼20%
$54,762
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$38k
MEDIAN
$55k
90%
$77k
The average salary for a Social Media Manager is $54,762 in 2025
Base Salary
$38k - $77k
Bonus
$310 - $7k
Profit Sharing
$233 - $13k
Commission
$113 - $11k
Total Pay
$33k - $75k
Is Average Early-Career Social Media Manager with Social Media Marketing Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Managers?
What Do Social Media Managers Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Manager
Medical
61%
Dental
52%
Vision
44%
None
39%
Gender Breakdown for Social Media Managers
Female
82.1%
Male
16.0%
Prefer to self-define
1.6%
This data is based on 815 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Managers
What is the highest pay for Social Media Managers?
Our data indicates that the highest pay for a Social Media Manager is $77k / year
What is the lowest pay for Social Media Managers?
Our data indicates that the lowest pay for a Social Media Manager is $38k / year
How can Social Media Managers increase their salary?
Increasing your pay as a Social Media Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Manager that oversees more junior Social Media Managers, this experience can increase the likelihood to earn more.