▼25%
$53,491
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$34k
MEDIAN
$53k
90%
$70k
The average salary for a Social Media Manager is $53,491 in 2025
Base Salary
$34k - $70k
Bonus
$203 - $7k
Profit Sharing
$0 - $862
Total Pay
$28k - $69k
Is Average Social Media Manager with Web Analytics Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Managers?
What Do Social Media Managers Do?
Social Media Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Find your market worth – how it works:
Common Health Benefits for a Social Media Manager
Medical
70%
Dental
56%
Vision
48%
None
28%
Gender Breakdown for Social Media Managers
Female
69.6%
Male
30.4%
This data is based on 125 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Managers
What is the highest pay for Social Media Managers?
Our data indicates that the highest pay for a Social Media Manager is $70k / year
What is the lowest pay for Social Media Managers?
Our data indicates that the lowest pay for a Social Media Manager is $34k / year
How can Social Media Managers increase their salary?
Increasing your pay as a Social Media Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Manager that oversees more junior Social Media Managers, this experience can increase the likelihood to earn more.