▼32%
$61,452
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$41k
MEDIAN
$61k
90%
$88k
The average salary for a Social Media Manager is $61,452 in 2025
Base Salary
$41k - $88k
Bonus
$493 - $9k
Profit Sharing
$258 - $28k
Commission
$530 - $4k
Total Pay
$34k - $87k
Is Average Social Media Manager with Social Media Optimization Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Managers?
What Do Social Media Managers Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Manager
Medical
68%
Dental
61%
Vision
53%
None
31%
Gender Breakdown for Social Media Managers
Female
76.7%
Male
21.0%
Prefer to self-define
2.0%
This data is based on 510 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Managers
What is the highest pay for Social Media Managers?
Our data indicates that the highest pay for a Social Media Manager is $88k / year
What is the lowest pay for Social Media Managers?
Our data indicates that the lowest pay for a Social Media Manager is $41k / year
How can Social Media Managers increase their salary?
Increasing your pay as a Social Media Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Manager that oversees more junior Social Media Managers, this experience can increase the likelihood to earn more.