▲12%
$12.24
Avg. Base Hourly Rate (USD)
/ hour
Avg. Base Hourly Rate (USD)
10%
$9.07
MEDIAN
$12.24
90%
$15.89
The average hourly pay for a Social Media Manager is $12.24 in 2025
Hourly Rate
$9 - $16
Total Pay
$20k - $46k
Is Average Entry-Level Social Media Manager with Web Marketing Skills Hourly Pay your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Managers?
What Do Social Media Managers Do?
Social Media Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Find your market worth – how it works:
Common Health Benefits for a Social Media Manager
Medical
24%
Dental
17%
Vision
17%
None
76%
Gender Breakdown for Social Media Managers
Female
80.8%
Male
19.2%
This data is based on 26 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Managers
What is the highest pay for Social Media Managers?
Our data indicates that the highest pay for a Social Media Manager is $15.89 / hour
What is the lowest pay for Social Media Managers?
Our data indicates that the lowest pay for a Social Media Manager is $9.07 / hour
How can Social Media Managers increase their salary?
Increasing your pay as a Social Media Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Manager that oversees more junior Social Media Managers, this experience can increase the likelihood to earn more.