▼11%
$59,216
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$36k
MEDIAN
$59k
90%
$118k
The average salary for a Social Media Director is $59,216 in 2025
Base Salary
$36k - $118k
Bonus
$245 - $11k
Total Pay
$36k - $117k
Is Average Social Media Director with Copywriting Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Directors?
What Do Social Media Directors Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Director
Medical
74%
Dental
57%
Vision
39%
None
22%
Gender Breakdown for Social Media Directors
Female
77.3%
Male
18.2%
Prefer to self-define
4.5%
This data is based on 22 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Directors
What is the highest pay for Social Media Directors?
Our data indicates that the highest pay for a Social Media Director is $118k / year
What is the lowest pay for Social Media Directors?
Our data indicates that the lowest pay for a Social Media Director is $36k / year
How can Social Media Directors increase their salary?
Increasing your pay as a Social Media Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Director that oversees more junior Social Media Directors, this experience can increase the likelihood to earn more.