▼50%
$89,277
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$50k
MEDIAN
$89k
90%
$148k
The average salary for a Social Media Director is $89,277 in 2025
Base Salary
$50k - $148k
Bonus
$992 - $20k
Profit Sharing
$1k - $5k
Commission
$0 - $2k
Total Pay
$42k - $151k
Is Average Social Media Director Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Social Media Directors?
What Do Social Media Directors Do?
Find your market worth – how it works:
How do Social Media Directors Rate Their Jobs?
Based on 59 responses, the job of Social Media Director has received a job satisfaction rating of 3.83 out of 5. On average, Social Media Directors are highly satisfied with their job.
Common Health Benefits for a Social Media Director
Medical
78%
Dental
71%
Vision
66%
None
22%
Gender Breakdown for Social Media Directors
Female
74.2%
Male
23.5%
Prefer to self-define
1.8%
This data is based on 217 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Directors
What is the highest pay for Social Media Directors?
Our data indicates that the highest pay for a Social Media Director is $148k / year
What is the lowest pay for Social Media Directors?
Our data indicates that the lowest pay for a Social Media Director is $50k / year
How can Social Media Directors increase their salary?
Increasing your pay as a Social Media Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Director that oversees more junior Social Media Directors, this experience can increase the likelihood to earn more.