▼30%
$94,851
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$57k
MEDIAN
$95k
90%
$149k
The average salary for a Social Media Director is $94,851 in 2025
Base Salary
$57k - $149k
Bonus
$597 - $21k
Profit Sharing
$0 - $2k
Total Pay
$52k - $154k
Is Average Social Media Director with Strategic Marketing Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Directors?
What Do Social Media Directors Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Director
Medical
78%
Dental
70%
Vision
67%
None
21%
Gender Breakdown for Social Media Directors
Female
72.2%
Male
25.8%
Prefer to self-define
1.0%
This data is based on 97 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Directors
What is the highest pay for Social Media Directors?
Our data indicates that the highest pay for a Social Media Director is $149k / year
What is the lowest pay for Social Media Directors?
Our data indicates that the lowest pay for a Social Media Director is $57k / year
How can Social Media Directors increase their salary?
Increasing your pay as a Social Media Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Director that oversees more junior Social Media Directors, this experience can increase the likelihood to earn more.