Marketing Director Reviews - Page 28

I would advise a new Marketing Director to make sure they surround themselves with good people. Train them to be independent and come to you to talk things through, but being able to work on their own and think about the big picture is extremely important. Also, making sure that your team and department have good processes to ensure consistency and to not have to reinvent the wheel every time will save you many headaches in the long run. I would also recommend that you lead a culture of continuous improvement. Be open to suggestions, always seeking a better way to do something will help drive waste out of your process. Find a tool to track your projects and deliver on time to your organization. This is critical to running a well-oiled marketing machine.

Since we work with numerous retailers/tenants, there are many stakeholders to be held accountable to and many varying opinions about the direction of the marketing program here at Harbor East. It's of course important to consider their input, but inevitably the Marketing Director must make the final decision as it relates to advertising, events, branding, and what will best serve the property.

Make friends with everyone.

Pro - Your role has a big impact on the business. Con - Everyone looks to when events or branding activities fail to bring in the desired result. Pro - You get to help set the tone of the business. Con - It's a small business so everyone really gets a bit of a say. Pro - working with the ownership to grow the business. Con - unless the business is growing your not really going to grow more financially.

Be passionate about field.

Broad experience is important for small business, whereas large corporations require more depth in positions. Flexibility, ability to think on your feet and be a self starter is important for all positions.