▼25%
$47,957
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$35k
MEDIAN
$48k
90%
$68k
The average salary for a Social Media Specialist is $47,957 in 2025
Base Salary
$35k - $68k
Bonus
$0 - $5k
Total Pay
$31k - $70k
Is Average Mid-Career Social Media Specialist with Adobe Photoshop Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Social Media Specialist Tasks
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
- Develop outreach and partner programs with relevant individuals and communities.
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
Find your market worth – how it works:
Common Health Benefits for a Social Media Specialist
Medical
73%
Dental
60%
Vision
60%
None
27%
Gender Breakdown for Social Media Specialists
Female
66.7%
Male
33.3%
This data is based on 12 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is $68k / year
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is $35k / year
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.