▼36%
$61,599
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$51k
MEDIAN
$62k
90%
$96k
The average salary for a Social Media Specialist is $61,599 in 2025
Base Salary
$51k - $96k
Bonus
$1k - $6k
Total Pay
$36k - $91k
Is Average Experienced Social Media Specialist with Social Media Optimization Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Specialist
Medical
80%
Dental
80%
Vision
50%
None
20%
Gender Breakdown for Social Media Specialists
Female
87.5%
Male
12.5%
This data is based on 8 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is $96k / year
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is $51k / year
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.