▼34%
$63,322
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$41k
MEDIAN
$63k
90%
$94k
The average salary for a Social Media Marketing Manager is $63,322 in 2025
Base Salary
$41k - $94k
Bonus
$506 - $12k
Profit Sharing
$356 - $5k
Commission
$1k - $6k
Total Pay
$33k - $93k
Is Average Social Media Marketing Manager Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Social Media Marketing Managers?
What Do Social Media Marketing Managers Do?
Find your market worth – how it works:
How do Social Media Marketing Managers Rate Their Jobs?
Based on 65 responses, the job of Social Media Marketing Manager has received a job satisfaction rating of 3.92 out of 5. On average, Social Media Marketing Managers are highly satisfied with their job.
Common Health Benefits for a Social Media Marketing Manager
Medical
60%
Dental
54%
Vision
48%
None
39%
Gender Breakdown for Social Media Marketing Managers
Female
83.6%
Male
15.6%
Prefer to self-define
0.9%
This data is based on 225 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Marketing Managers
What is the highest pay for Social Media Marketing Managers?
Our data indicates that the highest pay for a Social Media Marketing Manager is $94k / year
What is the lowest pay for Social Media Marketing Managers?
Our data indicates that the lowest pay for a Social Media Marketing Manager is $41k / year
How can Social Media Marketing Managers increase their salary?
Increasing your pay as a Social Media Marketing Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Marketing Manager that oversees more junior Social Media Marketing Managers, this experience can increase the likelihood to earn more.