▼39%
$128,992
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$76k
MEDIAN
$129k
90%
$175k
The average salary for a Social Media Director is $128,992 in 2025
Base Salary
$76k - $175k
Bonus
$0 - $5k
Total Pay
$79k - $175k
Is Average Experienced Social Media Director with Social Media Marketing Skills Salary in New York, New York your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Social Media Directors?
▼7%
What Do Social Media Directors Do?
Social Media Director Tasks
- Develop and implement a comprehensive social media strategy, including projects and metrics.
- Handle brand and image crises rapidly to preserve networks and perception.
- Train and mentor across the organization to improve social media integration and usage.
- Create reports and integrate internal and external data and trends to guide initiatives.
- Lead social media projects, enforcing standards and monitoring progress.
Find your market worth – how it works:
Common Health Benefits for a Social Media Director
Medical
100%
Dental
91%
Vision
73%
Gender Breakdown for Social Media Directors
Male
60.0%
Female
40.0%
This data is based on 10 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Directors
What is the highest pay for Social Media Directors in New York?
Our data indicates that the highest pay for a Social Media Director in New York is $175k / year
What is the lowest pay for Social Media Directors in New York?
Our data indicates that the lowest pay for a Social Media Director in New York is $76k / year
How can Social Media Directors increase their salary?
Increasing your pay as a Social Media Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Director that oversees more junior Social Media Directors, this experience can increase the likelihood to earn more.