▼43%
$82,941
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$60k
MEDIAN
$83k
90%
$168k
The average salary for a Social Media Director is $82,941 in 2025
Base Salary
$60k - $168k
Bonus
$2k - $8k
Total Pay
$62k - $168k
Is Average Social Media Director Salary in Austin, Texas your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Directors?
What Do Social Media Directors Do?
Social Media Director Tasks
- Develop and implement a comprehensive social media strategy, including projects and metrics.
- Handle brand and image crises rapidly to preserve networks and perception.
- Train and mentor across the organization to improve social media integration and usage.
- Create reports and integrate internal and external data and trends to guide initiatives.
- Lead social media projects, enforcing standards and monitoring progress.
Find your market worth – how it works:
Common Health Benefits for a Social Media Director
Medical
80%
Dental
80%
Vision
80%
None
20%
Gender Breakdown for Social Media Directors
Female
100.0%
This data is based on 4 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Directors
What is the highest pay for Social Media Directors in Austin?
Our data indicates that the highest pay for a Social Media Director in Austin is $168k / year
What is the lowest pay for Social Media Directors in Austin?
Our data indicates that the lowest pay for a Social Media Director in Austin is $60k / year
How can Social Media Directors increase their salary?
Increasing your pay as a Social Media Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Director that oversees more junior Social Media Directors, this experience can increase the likelihood to earn more.