▼6%
$45,059
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$36k
MEDIAN
$45k
90%
$59k
The average salary for a Search Engine Optimization (SEO) Specialist is $45,059 in 2025
Base Salary
$36k - $59k
Bonus
$1k - $3k
Total Pay
$34k - $60k
Is Average Early-Career Search Engine Optimization (SEO) Specialist with Social Media Marketing Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Search Engine Optimization (SEO) Specialists?
What Do Search Engine Optimization (SEO) Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Search Engine Optimization (SEO) Specialist
Medical
69%
Dental
38%
Vision
31%
None
31%
Gender Breakdown for Search Engine Optimization (SEO) Specialists
Female
63.6%
Male
36.4%
This data is based on 11 survey responses. Learn more about the gender pay gap.
FAQs About Search Engine Optimization (SEO) Specialists
What is the highest pay for Search Engine Optimization (SEO) Specialists?
Our data indicates that the highest pay for a Search Engine Optimization (SEO) Specialist is $59k / year
What is the lowest pay for Search Engine Optimization (SEO) Specialists?
Our data indicates that the lowest pay for a Search Engine Optimization (SEO) Specialist is $36k / year
How can Search Engine Optimization (SEO) Specialists increase their salary?
Increasing your pay as a Search Engine Optimization (SEO) Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Search Engine Optimization (SEO) Specialist that oversees more junior Search Engine Optimization (SEO) Specialists, this experience can increase the likelihood to earn more.