▼17%
$53,837
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$41k
MEDIAN
$54k
90%
$75k
The average salary for a Search Engine Optimization (SEO) Specialist is $53,837 in 2025
Base Salary
$41k - $75k
Bonus
$347 - $6k
Profit Sharing
$423 - $7k
Total Pay
$38k - $75k
Is Average Search Engine Optimization (SEO) Specialist Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Search Engine Optimization (SEO) Specialists?
What Do Search Engine Optimization (SEO) Specialists Do?
Find your market worth – how it works:
How do Search Engine Optimization (SEO) Specialists Rate Their Jobs?
Based on 53 responses, the job of Search Engine Optimization (SEO) Specialist has received a job satisfaction rating of 3.41 out of 5. On average, Search Engine Optimization (SEO) Specialists are satisfied with their job.
Common Health Benefits for a Search Engine Optimization (SEO) Specialist
Medical
74%
Dental
61%
Vision
54%
None
26%
Gender Breakdown for Search Engine Optimization (SEO) Specialists
Female
58.6%
Male
40.1%
Prefer to self-define
1.3%
This data is based on 227 survey responses. Learn more about the gender pay gap.
FAQs About Search Engine Optimization (SEO) Specialists
What is the highest pay for Search Engine Optimization (SEO) Specialists?
Our data indicates that the highest pay for a Search Engine Optimization (SEO) Specialist is $75k / year
What is the lowest pay for Search Engine Optimization (SEO) Specialists?
Our data indicates that the lowest pay for a Search Engine Optimization (SEO) Specialist is $41k / year
How can Search Engine Optimization (SEO) Specialists increase their salary?
Increasing your pay as a Search Engine Optimization (SEO) Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Search Engine Optimization (SEO) Specialist that oversees more junior Search Engine Optimization (SEO) Specialists, this experience can increase the likelihood to earn more.