▼32%
$80,000
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
25%
$66k
MEDIAN
$80k
75%
$95k
The average salary for a Retail General Manager (GM) is $80,000 in 2025
Base Salary
$66k - $95k
Bonus
$5k - $15k
Total Pay
$36k - $119k
Is Average Retail General Manager (GM) with People Management Skills Salary in San Diego, California your job title? Find out what you should be paid
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What is the Pay by Experience Level for Retail General Manager (GM)s?
▲2%
What Do Retail General Manager (GM)s Do?
Find your market worth – how it works:
Common Health Benefits for a Retail General Manager (GM)
Medical
100%
Dental
78%
Vision
78%
Gender Breakdown for Retail General Manager (GM)s
Female
50.0%
Male
50.0%
This data is based on 8 survey responses. Learn more about the gender pay gap.
FAQs About Retail General Manager (GM)s
What is the highest pay for Retail General Manager (GM)s in San Diego?
Our data indicates that the highest pay for a Retail General Manager (GM) in San Diego is $NaN / year
What is the lowest pay for Retail General Manager (GM)s in San Diego?
Our data indicates that the lowest pay for a Retail General Manager (GM) in San Diego is $NaN / year
How can Retail General Manager (GM)s increase their salary?
Increasing your pay as a Retail General Manager (GM) is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Retail General Manager (GM) that oversees more junior Retail General Manager (GM)s, this experience can increase the likelihood to earn more.