▼25%
$56,467
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$40k
MEDIAN
$56k
90%
$69k
The average salary for an Online Marketing Specialist is $56,467 in 2025
Base Salary
$40k - $69k
Bonus
$491 - $4k
Total Pay
$30k - $68k
Is Average Online Marketing Specialist Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Online Marketing Specialists?
What Do Online Marketing Specialists Do?
Online Marketing Specialist Tasks
- Design, coordinate, and execute marketing campaigns across multiple delivery channels.
- Develop and implement strategies for search engine optimization, AdWords, and other word choices.
- Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
- Collect, analyze, and report on customer engagement and best practices.
Find your market worth – how it works:
How do Online Marketing Specialists Rate Their Jobs?
Based on 6 responses, the job of Online Marketing Specialist has received a job satisfaction rating of 3.67 out of 5. On average, Online Marketing Specialists are highly satisfied with their job.
Common Health Benefits for a Online Marketing Specialist
Medical
76%
Dental
67%
Vision
57%
None
24%
Gender Breakdown for Online Marketing Specialists
Female
66.7%
Male
27.8%
Prefer to self-define
5.6%
This data is based on 18 survey responses. Learn more about the gender pay gap.
FAQs About Online Marketing Specialists
What is the highest pay for Online Marketing Specialists?
Our data indicates that the highest pay for an Online Marketing Specialist is $69k / year
What is the lowest pay for Online Marketing Specialists?
Our data indicates that the lowest pay for an Online Marketing Specialist is $40k / year
How can Online Marketing Specialists increase their salary?
Increasing your pay as an Online Marketing Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are an Online Marketing Specialist that oversees more junior Online Marketing Specialists, this experience can increase the likelihood to earn more.