▲20%
$61,370
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$44k
MEDIAN
$61k
90%
$82k
The average salary for a Marketing Automation Specialist is $61,370 in 2025
Base Salary
$44k - $82k
Bonus
$2k - $4k
Total Pay
$42k - $83k
Is Average Early-Career Marketing Automation Specialist with Eloqua Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Marketing Automation Specialists?
▲9%
What Do Marketing Automation Specialists Do?
Marketing Automation Specialist Tasks
- Segment and analyze prospect database to target campaigns.
- Brainstorm and develop marketing strategies and test their success and key metrics.
- Build and execute marketing campaigns across platforms.
- Follow and refine analytic procedures and reporting standards.
Find your market worth – how it works:
Common Health Benefits for a Marketing Automation Specialist
Medical
82%
Dental
82%
Vision
71%
None
18%
Gender Breakdown for Marketing Automation Specialists
Female
75.0%
Male
25.0%
This data is based on 12 survey responses. Learn more about the gender pay gap.
FAQs About Marketing Automation Specialists
What is the highest pay for Marketing Automation Specialists?
Our data indicates that the highest pay for a Marketing Automation Specialist is $82k / year
What is the lowest pay for Marketing Automation Specialists?
Our data indicates that the lowest pay for a Marketing Automation Specialist is $44k / year
How can Marketing Automation Specialists increase their salary?
Increasing your pay as a Marketing Automation Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Automation Specialist that oversees more junior Marketing Automation Specialists, this experience can increase the likelihood to earn more.