▼31%
$73,062
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$54k
MEDIAN
$73k
90%
$96k
The average salary for a Marketing Automation Specialist is $73,062 in 2025
Base Salary
$54k - $96k
Bonus
$1k - $8k
Profit Sharing
$2k - $5k
Total Pay
$54k - $99k
Is Average Marketing Automation Specialist Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Marketing Automation Specialists?
What Do Marketing Automation Specialists Do?
Find your market worth – how it works:
How do Marketing Automation Specialists Rate Their Jobs?
Based on 22 responses, the job of Marketing Automation Specialist has received a job satisfaction rating of 3.95 out of 5. On average, Marketing Automation Specialists are highly satisfied with their job.
Common Health Benefits for a Marketing Automation Specialist
Medical
86%
Dental
79%
Vision
75%
None
14%
Gender Breakdown for Marketing Automation Specialists
Female
65.9%
Male
30.8%
Prefer to self-define
3.3%
This data is based on 91 survey responses. Learn more about the gender pay gap.
FAQs About Marketing Automation Specialists
What is the highest pay for Marketing Automation Specialists?
Our data indicates that the highest pay for a Marketing Automation Specialist is $96k / year
What is the lowest pay for Marketing Automation Specialists?
Our data indicates that the lowest pay for a Marketing Automation Specialist is $54k / year
How can Marketing Automation Specialists increase their salary?
Increasing your pay as a Marketing Automation Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Automation Specialist that oversees more junior Marketing Automation Specialists, this experience can increase the likelihood to earn more.