▼42%
$87,504
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$49k
MEDIAN
$88k
90%
$139k
The average salary for a Market Researcher is $87,504 in 2025
Base Salary
$49k - $139k
Bonus
$4k - $11k
Total Pay
$41k - $140k
Is Average Mid-Career Market Researcher Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Market Researchers?
What Do Market Researchers Do?
Find your market worth – how it works:
Common Health Benefits for a Market Researcher
Medical
85%
Dental
85%
Vision
70%
None
15%
Gender Breakdown for Market Researchers
Female
92.3%
Male
7.7%
This data is based on 13 survey responses. Learn more about the gender pay gap.
FAQs About Market Researchers
What is the highest pay for Market Researchers?
Our data indicates that the highest pay for a Market Researcher is $139k / year
What is the lowest pay for Market Researchers?
Our data indicates that the lowest pay for a Market Researcher is $49k / year
How can Market Researchers increase their salary?
Increasing your pay as a Market Researcher is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Market Researcher that oversees more junior Market Researchers, this experience can increase the likelihood to earn more.