▲23%
$47,827
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$31k
MEDIAN
$48k
90%
$62k
The average salary for a Brand Strategist is $47,827 in 2025
Base Salary
$31k - $62k
Bonus
$200 - $4k
Total Pay
$31k - $63k
Is Average Entry-Level Brand Strategist with Strategic Marketing Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Brand Strategists?
What Do Brand Strategists Do?
Brand Strategist Tasks
- Develop unique and innovative methods for introducing to a product and making it memorable to the public.
- Oversee the development of marketing plans and evaluate the impact of marketing efforts.
- Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
- Conduct market research to determine customer demographics and the best strategies for reaching customers.
Find your market worth – how it works:
Common Health Benefits for a Brand Strategist
Medical
77%
Dental
61%
Vision
42%
None
19%
Gender Breakdown for Brand Strategists
Female
69.6%
Male
30.4%
This data is based on 23 survey responses. Learn more about the gender pay gap.
FAQs About Brand Strategists
What is the highest pay for Brand Strategists?
Our data indicates that the highest pay for a Brand Strategist is $62k / year
What is the lowest pay for Brand Strategists?
Our data indicates that the lowest pay for a Brand Strategist is $31k / year
How can Brand Strategists increase their salary?
Increasing your pay as a Brand Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Brand Strategist that oversees more junior Brand Strategists, this experience can increase the likelihood to earn more.