▼3%
C$129,844
Avg. Base Salary (CAD)
/ year
Avg. Base Salary (CAD)
10%
CA$98k
MEDIAN
CA$130k
90%
CA$193k
The average salary for a Demand Generation Director is C$129,844 in 2025
Base Salary
C$98k - C$193k
Bonus
C$12k - C$34k
Total Pay
C$99k - C$239k
Is Average Demand Generation Director with Lead Generation Skills Salary in Canada your job title? Find out what you should be paid
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What is the Pay by Experience Level for Demand Generation Directors?
▼0%
What Do Demand Generation Directors Do?
Find your market worth – how it works:
Common Health Benefits for a Demand Generation Director
Medical
90%
Dental
80%
Vision
60%
None
10%
Gender Breakdown for Demand Generation Directors
Female
62.5%
Male
37.5%
This data is based on 8 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Directors
What is the highest pay for Demand Generation Directors?
Our data indicates that the highest pay for a Demand Generation Director is CA$193k / year
What is the lowest pay for Demand Generation Directors?
Our data indicates that the lowest pay for a Demand Generation Director is CA$98k / year
How can Demand Generation Directors increase their salary?
Increasing your pay as a Demand Generation Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Director that oversees more junior Demand Generation Directors, this experience can increase the likelihood to earn more.