▼6%
C$129,832
Avg. Base Salary (CAD)
/ year
Avg. Base Salary (CAD)
10%
CA$98k
MEDIAN
CA$130k
90%
CA$162k
The average salary for a Demand Generation Director is C$129,832 in 2025
Base Salary
C$98k - C$162k
Bonus
C$12k - C$34k
Profit Sharing
C$0 - C$28k
Total Pay
C$98k - C$219k
Is Average Demand Generation Director Salary in Canada your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Demand Generation Directors?
▼0%
What Do Demand Generation Directors Do?
Find your market worth – how it works:
How do Demand Generation Directors Rate Their Jobs?
We currently don't have any reviews for this job and need at least 5 ratings before we can calculate a satisfaction score. Are you a Demand Generation Director? Take our survey to help us meet this goal.
Common Health Benefits for a Demand Generation Director
Medical
92%
Dental
85%
Vision
62%
None
8%
Gender Breakdown for Demand Generation Directors
Female
50.0%
Male
50.0%
This data is based on 10 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Directors
What is the highest pay for Demand Generation Directors?
Our data indicates that the highest pay for a Demand Generation Director is CA$162k / year
What is the lowest pay for Demand Generation Directors?
Our data indicates that the lowest pay for a Demand Generation Director is CA$98k / year
How can Demand Generation Directors increase their salary?
Increasing your pay as a Demand Generation Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Director that oversees more junior Demand Generation Directors, this experience can increase the likelihood to earn more.