▼19%
R181,172
Avg. Base Salary (ZAR)
/ year
Avg. Base Salary (ZAR)
10%
ZAR 17k
MEDIAN
ZAR 181k
90%
ZAR 399k
The average salary for a Social Media Specialist is R181,172 in 2025
Base Salary
R17k - R399k
Bonus
R1 - R98k
Total Pay
R17k - R494k
Is Average Social Media Specialist Salary in South Africa your job title? Find out what you should be paid
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What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Specialist
Medical
14%
None
86%
Gender Breakdown for Social Media Specialists
Female
76.2%
Male
23.8%
This data is based on 42 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is ZAR 399k / year
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is ZAR 17k / year
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.