▼2%
R296,459
Avg. Base Salary (ZAR)
/ year
Avg. Base Salary (ZAR)
10%
ZAR 150k
MEDIAN
ZAR 296k
90%
ZAR 514k
The average salary for a Digital Marketing Specialist is R296,459 in 2025
Base Salary
R150k - R514k
Bonus
R1k - R71k
Total Pay
R161k - R570k
Is Average Digital Marketing Specialist with Search Engine Optimization (SEO) Skills Salary in South Africa your job title? Find out what you should be paid
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What is the Pay by Experience Level for Digital Marketing Specialists?
Find your market worth – how it works:
Common Health Benefits for a Digital Marketing Specialist
Medical
42%
Dental
6%
Vision
6%
None
58%
Gender Breakdown for Digital Marketing Specialists
Female
62.2%
Male
37.8%
This data is based on 45 survey responses. Learn more about the gender pay gap.
FAQs About Digital Marketing Specialists
What is the highest pay for Digital Marketing Specialists?
Our data indicates that the highest pay for a Digital Marketing Specialist is ZAR 514k / year
What is the lowest pay for Digital Marketing Specialists?
Our data indicates that the lowest pay for a Digital Marketing Specialist is ZAR 150k / year
How can Digital Marketing Specialists increase their salary?
Increasing your pay as a Digital Marketing Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Digital Marketing Specialist that oversees more junior Digital Marketing Specialists, this experience can increase the likelihood to earn more.