▼26%
$55,975
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$41k
MEDIAN
$56k
90%
$79k
The average salary for a Web Content Specialist is $55,975 in 2025
Base Salary
$41k - $79k
Bonus
$508 - $8k
Profit Sharing
$187 - $13k
Total Pay
$38k - $79k
Is Average Web Content Specialist Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Web Content Specialists?
What Do Web Content Specialists Do?
Web Content Specialist Tasks
- Gather and research information that enhances the value of the site.
- Work with marketing and graphics designers to ensure consistency.
- Write, edit, and develop web site content.
- Gather user feedback for website improvement and enhancements.
Find your market worth – how it works:
How do Web Content Specialists Rate Their Jobs?
Based on 42 responses, the job of Web Content Specialist has received a job satisfaction rating of 3.7 out of 5. On average, Web Content Specialists are highly satisfied with their job.
Common Health Benefits for a Web Content Specialist
Medical
84%
Dental
77%
Vision
70%
None
15%
Gender Breakdown for Web Content Specialists
Female
69.6%
Male
30.4%
This data is based on 135 survey responses. Learn more about the gender pay gap.
FAQs About Web Content Specialists
What is the highest pay for Web Content Specialists?
Our data indicates that the highest pay for a Web Content Specialist is $79k / year
What is the lowest pay for Web Content Specialists?
Our data indicates that the lowest pay for a Web Content Specialist is $41k / year
How can Web Content Specialists increase their salary?
Increasing your pay as a Web Content Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Web Content Specialist that oversees more junior Web Content Specialists, this experience can increase the likelihood to earn more.