Average Entry-Level Web Analytics Specialist Salary

$44,494
Avg. Base Salary (USD)
10%
$39k
MEDIAN
$44k
90%
$57k

The average salary for a Web Analytics Specialist is $44,494 in 2025

Base Salary
$39k - $57k
Total Pay
$39k - $57k
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What is the Pay by Experience Level for Web Analytics Specialists?

What Do Web Analytics Specialists Do?

Web Analytics Specialist Tasks
  • Import, clean, review, expand, validate and document datasets.
  • Engage across units to identify and meet data needs.
  • Define metrics and track, analyze and report on specific project outcomes.
  • Organize, interpret and summarize findings, creating presentations and reports.
  • Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.
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FAQs About Web Analytics Specialists

What is the highest pay for Web Analytics Specialists?

Our data indicates that the highest pay for a Web Analytics Specialist is $57k / year

What is the lowest pay for Web Analytics Specialists?

Our data indicates that the lowest pay for a Web Analytics Specialist is $39k / year

How can Web Analytics Specialists increase their salary?

Increasing your pay as a Web Analytics Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Web Analytics Specialist that oversees more junior Web Analytics Specialists, this experience can increase the likelihood to earn more.