▼54%
$88,638
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$57k
MEDIAN
$89k
90%
$106k
The average salary for a Social Media Strategist is $88,638 in 2025
Base Salary
$57k - $106k
Bonus
$4k - $10k
Total Pay
$54k - $105k
Is Average Experienced Social Media Strategist with Strategy Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Strategists?
What Do Social Media Strategists Do?
Social Media Strategist Tasks
- Develop and launch an adaptable global social media strategy for the company.
- Interpret site analytics and translate findings into reports.
- Promote active engagement through social media outlets by interacting with and responding to followers.
- Research target demographics and create relevant social media posts.
- Interface with the marketing and analytics teams to enhance reach and conversion.
Find your market worth – how it works:
Common Health Benefits for a Social Media Strategist
Medical
74%
Dental
74%
Vision
58%
None
26%
Gender Breakdown for Social Media Strategists
Female
87.5%
Male
12.5%
This data is based on 16 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Strategists
What is the highest pay for Social Media Strategists?
Our data indicates that the highest pay for a Social Media Strategist is $106k / year
What is the lowest pay for Social Media Strategists?
Our data indicates that the lowest pay for a Social Media Strategist is $57k / year
How can Social Media Strategists increase their salary?
Increasing your pay as a Social Media Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Strategist that oversees more junior Social Media Strategists, this experience can increase the likelihood to earn more.