▼30%
$58,056
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$40k
MEDIAN
$58k
90%
$80k
The average salary for a Social Media Strategist is $58,056 in 2025
Base Salary
$40k - $80k
Bonus
$0 - $4k
Total Pay
$38k - $78k
Is Average Early-Career Social Media Strategist with Strategic Marketing Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Strategists?
What Do Social Media Strategists Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Strategist
Medical
76%
Dental
71%
Vision
59%
None
24%
Gender Breakdown for Social Media Strategists
Female
89.3%
Male
10.7%
This data is based on 28 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Strategists
What is the highest pay for Social Media Strategists?
Our data indicates that the highest pay for a Social Media Strategist is $80k / year
What is the lowest pay for Social Media Strategists?
Our data indicates that the lowest pay for a Social Media Strategist is $40k / year
How can Social Media Strategists increase their salary?
Increasing your pay as a Social Media Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Strategist that oversees more junior Social Media Strategists, this experience can increase the likelihood to earn more.