Avg. Base Salary (USD)
The average salary for a Social Media Marketing Specialist is $48,539 in 2025
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What is the highest pay for Social Media Marketing Specialists?
Our data indicates that the highest pay for a Social Media Marketing Specialist is $69k / year
What is the lowest pay for Social Media Marketing Specialists?
Our data indicates that the lowest pay for a Social Media Marketing Specialist is $33k / year
How can Social Media Marketing Specialists increase their salary?
Increasing your pay as a Social Media Marketing Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Marketing Specialist that oversees more junior Social Media Marketing Specialists, this experience can increase the likelihood to earn more.