▼14%
$51,548
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$39k
MEDIAN
$52k
90%
$68k
The average salary for a Social Media Analyst is $51,548 in 2025
Base Salary
$39k - $68k
Bonus
$49 - $9k
Total Pay
$34k - $71k
Is Average Early-Career Social Media Analyst with Web Analytics Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Social Media Analysts?
▼5%
What Do Social Media Analysts Do?
Social Media Analyst Tasks
- Collect, structure, and store information from social media in databases, including appropriate metadata.
- Write copy and produce content for social media platforms within organizational guidelines.
- Define key variables to track and understand brand and customer perceptions and behavior.
- Create and interpret reports on current state of the field, gaps, and opportunities.
- Apply statistical techniques to extract business-relevant findings and make strategic recommendations.
Find your market worth – how it works:
Common Health Benefits for a Social Media Analyst
Medical
77%
Dental
64%
Vision
58%
None
23%
Gender Breakdown for Social Media Analysts
Female
69.8%
Male
30.2%
This data is based on 43 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Analysts
What is the highest pay for Social Media Analysts?
Our data indicates that the highest pay for a Social Media Analyst is $68k / year
What is the lowest pay for Social Media Analysts?
Our data indicates that the lowest pay for a Social Media Analyst is $39k / year
How can Social Media Analysts increase their salary?
Increasing your pay as a Social Media Analyst is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Analyst that oversees more junior Social Media Analysts, this experience can increase the likelihood to earn more.