▲5%
$49,788
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$38k
MEDIAN
$50k
90%
$66k
The average salary for a Search Engine Marketing (SEM) Specialist is $49,788 in 2025
Base Salary
$38k - $66k
Bonus
$0 - $5k
Total Pay
$37k - $65k
Is Average Entry-Level Search Engine Marketing (SEM) Specialist with Microsoft Excel Skills Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Search Engine Marketing (SEM) Specialists?
▲20%
What Do Search Engine Marketing (SEM) Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Search Engine Marketing (SEM) Specialist
Medical
83%
Dental
83%
Vision
72%
None
11%
Gender Breakdown for Search Engine Marketing (SEM) Specialists
Female
64.3%
Male
35.7%
This data is based on 14 survey responses. Learn more about the gender pay gap.
FAQs About Search Engine Marketing (SEM) Specialists
What is the highest pay for Search Engine Marketing (SEM) Specialists?
Our data indicates that the highest pay for a Search Engine Marketing (SEM) Specialist is $66k / year
What is the lowest pay for Search Engine Marketing (SEM) Specialists?
Our data indicates that the lowest pay for a Search Engine Marketing (SEM) Specialist is $38k / year
How can Search Engine Marketing (SEM) Specialists increase their salary?
Increasing your pay as a Search Engine Marketing (SEM) Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Search Engine Marketing (SEM) Specialist that oversees more junior Search Engine Marketing (SEM) Specialists, this experience can increase the likelihood to earn more.