▼16%
$56,656
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$48k
MEDIAN
$57k
90%
$108k
The average salary for a Retail General Manager (GM) is $56,656 in 2025
Base Salary
$48k - $108k
Bonus
$5k - $9k
Commission
$0 - $4k
Total Pay
$49k - $101k
Is Average Retail General Manager (GM) with Profit & Loss (P&L) Statements Skills Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Retail General Manager (GM)s?
What Do Retail General Manager (GM)s Do?
Find your market worth – how it works:
Common Health Benefits for a Retail General Manager (GM)
Medical
57%
Dental
43%
Vision
43%
None
43%
Gender Breakdown for Retail General Manager (GM)s
Male
71.4%
Female
28.6%
This data is based on 7 survey responses. Learn more about the gender pay gap.
FAQs About Retail General Manager (GM)s
What is the highest pay for Retail General Manager (GM)s?
Our data indicates that the highest pay for a Retail General Manager (GM) is $108k / year
What is the lowest pay for Retail General Manager (GM)s?
Our data indicates that the lowest pay for a Retail General Manager (GM) is $48k / year
How can Retail General Manager (GM)s increase their salary?
Increasing your pay as a Retail General Manager (GM) is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Retail General Manager (GM) that oversees more junior Retail General Manager (GM)s, this experience can increase the likelihood to earn more.