▲33%
$35,528
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$29k
MEDIAN
$36k
90%
$59k
The average salary for a Publicist is $35,528 in 2025
Base Salary
$29k - $59k
Bonus
$0 - $5k
Total Pay
$25k - $51k
Is Average Entry-Level Publicist Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Publicists?
What Do Publicists Do?
Publicist Tasks
- Create and execute publicity plans for clients.
- Pitch stories to media.
- Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
- Draft and edit press releases, media alerts, and press kit materials.
- Build and maintain relationships with the media.
Find your market worth – how it works:
Common Health Benefits for a Publicist
Medical
63%
Dental
45%
Vision
37%
None
34%
Gender Breakdown for Publicists
Female
78.6%
Male
21.4%
This data is based on 28 survey responses. Learn more about the gender pay gap.
FAQs About Publicists
What is the highest pay for Publicists?
Our data indicates that the highest pay for a Publicist is $59k / year
What is the lowest pay for Publicists?
Our data indicates that the lowest pay for a Publicist is $29k / year
How can Publicists increase their salary?
Increasing your pay as a Publicist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Publicist that oversees more junior Publicists, this experience can increase the likelihood to earn more.