▲15%
$43,062
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$31k
MEDIAN
$43k
90%
$56k
The average salary for a Media Planner is $43,062 in 2025
Base Salary
$31k - $56k
Bonus
$2k - $3k
Total Pay
$31k - $57k
Is Average Entry-Level Media Planner with Advertising Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Media Planners?
What Do Media Planners Do?
Media Planner Tasks
- Develop media plan options based on the company's objectives.
- Analyze post-campaign results and present refinements.
- Interact with internal and external partners to evaluate, maintain, and implement media plans.
Find your market worth – how it works:
Common Health Benefits for a Media Planner
Medical
83%
Dental
69%
Vision
72%
None
17%
Gender Breakdown for Media Planners
Female
73.1%
Male
26.9%
This data is based on 26 survey responses. Learn more about the gender pay gap.
FAQs About Media Planners
What is the highest pay for Media Planners?
Our data indicates that the highest pay for a Media Planner is $56k / year
What is the lowest pay for Media Planners?
Our data indicates that the lowest pay for a Media Planner is $31k / year
How can Media Planners increase their salary?
Increasing your pay as a Media Planner is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Media Planner that oversees more junior Media Planners, this experience can increase the likelihood to earn more.