▼16%
$58,959
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$44k
MEDIAN
$59k
90%
$79k
The average salary for a Marketing Specialist is $58,959 in 2025
Base Salary
$44k - $79k
Bonus
$579 - $8k
Profit Sharing
$979 - $6k
Commission
$10 - $29k
Total Pay
$41k - $79k
Is Average Marketing Specialist with Digital Marketing Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Marketing Specialists?
What Do Marketing Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Marketing Specialist
Medical
84%
Dental
73%
Vision
63%
None
16%
Gender Breakdown for Marketing Specialists
Female
75.5%
Male
23.7%
Prefer to self-define
0.7%
This data is based on 723 survey responses. Learn more about the gender pay gap.
FAQs About Marketing Specialists
What is the highest pay for Marketing Specialists?
Our data indicates that the highest pay for a Marketing Specialist is $79k / year
What is the lowest pay for Marketing Specialists?
Our data indicates that the lowest pay for a Marketing Specialist is $44k / year
How can Marketing Specialists increase their salary?
Increasing your pay as a Marketing Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Specialist that oversees more junior Marketing Specialists, this experience can increase the likelihood to earn more.