▼10%
$57,932
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$39k
MEDIAN
$58k
90%
$78k
The average salary for a Marketing Research Specialist is $57,932 in 2025
Base Salary
$39k - $78k
Bonus
$295 - $4k
Profit Sharing
$0 - $3k
Total Pay
$36k - $80k
Is Average Early-Career Marketing Research Specialist with Market Research Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Marketing Research Specialists?
▲41%
What Do Marketing Research Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Marketing Research Specialist
Medical
73%
Dental
55%
Vision
55%
None
18%
Gender Breakdown for Marketing Research Specialists
Female
55.6%
Male
44.4%
This data is based on 9 survey responses. Learn more about the gender pay gap.
FAQs About Marketing Research Specialists
What is the highest pay for Marketing Research Specialists?
Our data indicates that the highest pay for a Marketing Research Specialist is $78k / year
What is the lowest pay for Marketing Research Specialists?
Our data indicates that the lowest pay for a Marketing Research Specialist is $39k / year
How can Marketing Research Specialists increase their salary?
Increasing your pay as a Marketing Research Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Research Specialist that oversees more junior Marketing Research Specialists, this experience can increase the likelihood to earn more.