United States
Job
Marketing Generalist

Average Marketing Generalist Salary

Pay
Job Listings
How should I pay?Price a Job
What am I worth?Find market worth
$51,284
/ year

Avg. Base Salary (USD)
10%
$38k
MEDIAN
$51k
90%
$65k

The average salary for a Marketing Generalist is $51,284 in 2025

Base Salary
$38k - $65k
Bonus
$509 - $5k
Total Pay
$38k - $63k
Based on 29 salary profiles (last updated Mar 04 2025)
Is Average Marketing Generalist Salary your job title? Find out what you should be paid
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Find your market worth – how it works:

How do Marketing Generalists Rate Their Jobs?

4 out of 5
(6)
Highly Satisfied
0Reviews
We currently don't have any reviews for this job and need at least 5 ratings before we can calculate a satisfaction score. Are you a Marketing Generalist? Take our survey to help us meet this goal.

Common Health Benefits for a Marketing Generalist

Medical
91%
Dental
77%
Vision
55%
None
9%

Gender Breakdown for Marketing Generalists

Female
92.9%
Male
7.1%
This data is based on 14 survey responses. Learn more about the gender pay gap.
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FAQs About Marketing Generalists

What is the highest pay for Marketing Generalists?

Our data indicates that the highest pay for a Marketing Generalist is $65k / year

What is the lowest pay for Marketing Generalists?

Our data indicates that the lowest pay for a Marketing Generalist is $38k / year

How can Marketing Generalists increase their salary?

Increasing your pay as a Marketing Generalist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Generalist that oversees more junior Marketing Generalists, this experience can increase the likelihood to earn more.

WHAT AM I WORTH?
What your skills are worth in the job market is constantly changing.
United States (change)