▼14%
$64,118
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$49k
MEDIAN
$64k
90%
$96k
The average salary for a Marketing Analyst is $64,118 in 2025
Base Salary
$49k - $96k
Bonus
$992 - $12k
Profit Sharing
$0 - $6k
Total Pay
$47k - $98k
Is Average Marketing Analyst with Business Analysis Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Marketing Analysts?
What Do Marketing Analysts Do?
Find your market worth – how it works:
Common Health Benefits for a Marketing Analyst
Medical
89%
Dental
82%
Vision
72%
None
11%
Gender Breakdown for Marketing Analysts
Female
56.1%
Male
42.7%
Prefer to self-define
1.2%
This data is based on 82 survey responses. Learn more about the gender pay gap.
FAQs About Marketing Analysts
What is the highest pay for Marketing Analysts?
Our data indicates that the highest pay for a Marketing Analyst is $96k / year
What is the lowest pay for Marketing Analysts?
Our data indicates that the lowest pay for a Marketing Analyst is $49k / year
How can Marketing Analysts increase their salary?
Increasing your pay as a Marketing Analyst is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Analyst that oversees more junior Marketing Analysts, this experience can increase the likelihood to earn more.