Avg. Base Salary (USD)
The average salary for a Marketing Analyst is $43,549 in 2025
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What Do Marketing Analysts Do?
- Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
- Collaborate with internal departments to prepare and present findings to clients.
- Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
- Develop metrics and strategies to test and enhance performance.
Common Health Benefits for a Marketing Analyst
Gender Breakdown for Marketing Analysts
FAQs About Marketing Analysts
What is the highest pay for Marketing Analysts?
Our data indicates that the highest pay for a Marketing Analyst is $60k / year
What is the lowest pay for Marketing Analysts?
Our data indicates that the lowest pay for a Marketing Analyst is $39k / year
How can Marketing Analysts increase their salary?
Increasing your pay as a Marketing Analyst is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Analyst that oversees more junior Marketing Analysts, this experience can increase the likelihood to earn more.