Average Lead Generation Specialist Salary

$40,452
Avg. Base Salary (USD)
10%
$32k
MEDIAN
$40k
90%
$70k

The average salary for a Lead Generation Specialist is $40,452 in 2025

Base Salary
$32k - $70k
Bonus
$750 - $6k
Total Pay
$31k - $58k
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FAQs About Lead Generation Specialists

What is the highest pay for Lead Generation Specialists?

Our data indicates that the highest pay for a Lead Generation Specialist is $70k / year

What is the lowest pay for Lead Generation Specialists?

Our data indicates that the lowest pay for a Lead Generation Specialist is $32k / year

How can Lead Generation Specialists increase their salary?

Increasing your pay as a Lead Generation Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Lead Generation Specialist that oversees more junior Lead Generation Specialists, this experience can increase the likelihood to earn more.