▼17%
$62,373
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$45k
MEDIAN
$62k
90%
$99k
The average salary for a Lead Generation Manager is $62,373 in 2025
Base Salary
$45k - $99k
Bonus
$0 - $18k
Total Pay
$32k - $113k
Is Average Experienced Lead Generation Manager with Lead Generation Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Lead Generation Managers?
What Do Lead Generation Managers Do?
Find your market worth – how it works:
Common Health Benefits for a Lead Generation Manager
Medical
80%
Dental
80%
Vision
80%
None
20%
Gender Breakdown for Lead Generation Managers
Male
75.0%
Female
25.0%
This data is based on 4 survey responses. Learn more about the gender pay gap.
FAQs About Lead Generation Managers
What is the highest pay for Lead Generation Managers?
Our data indicates that the highest pay for a Lead Generation Manager is $99k / year
What is the lowest pay for Lead Generation Managers?
Our data indicates that the lowest pay for a Lead Generation Manager is $45k / year
How can Lead Generation Managers increase their salary?
Increasing your pay as a Lead Generation Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Lead Generation Manager that oversees more junior Lead Generation Managers, this experience can increase the likelihood to earn more.